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Audi records 82 per cent growth last month

Audi, the German luxury car manufacturer, witnessed its highest-ever grossing month in India with a sale of 1011 vehicles in September 2012. The luxury carmaker registered a growth rate of 82 per cent over the same period last year (September 2011: 555 units). It also crossed the 2011 annual sales figure (Jan-Dec 2011: 5511 units) with a sale of 6417 units in the first nine months (Jan-Sept 2012), recording a 52 per cent growth rate YTD (Jan-Sept 2011: 4210 units).

According to Audi India Head Michael Perschke, the company's performance in September has been stellar. 'We have witnessed a record month with 1011 vehicles sold, our highest ever in India so far. Apart from this, September also enabled us to cross another milestone by surpassing our annual sales figure of 2011. We are confident of crossing the 2012 sales target of 8000 cars even before the year comes to an end. We have had a very exciting 9 months in 2012 and our robust car sales amidst the taxing market scenario highlights the conviction our brand enthusiasts have put in Audi. Our Q-life range - Audi Q3, Audi Q5 and Audi Q7, continue to strengthen their leadership in the luxury SUV segment and are emerging as the top-sellers this festive season,' he said. On the price front, Mr Perschke maintained, 'Increased input costs coupled with inflation and weakening of the rupee forced us to increase prices for Audi Q3 and we are also evaluating price increases for other models in the later part of the year.'